Schema Markup Generator
Pick a content type and fill in the fields to generate a ready-to-paste JSON-LD structured data block.
Why structured data matters
JSON-LD structured data gives search engines explicit, machine-readable facts about a page's content, which can unlock rich results (star ratings, recipe cards, event details) that outrank plain blue links on clicks. This covers four of the most commonly used schema.org types; dozens more exist for specific content types.
After adding markup to a live page, validate it with Google's Rich Results Test before relying on it.
Frequently asked
Does adding schema markup guarantee rich results?
No — it makes a page eligible, but search engines decide independently whether and how to show enhanced results. Markup must also accurately describe visible page content; mismatched or spammy markup can be penalized.
Where do I paste the generated code?
Anywhere in the page's head or body section — this script block isn't tied to layout, since it's read by crawlers rather than rendered visually.