LTV Calculator

Calculate your Customer Lifetime Value to optimize marketing spend.

Average Purchase Value ($)

Total Revenue / Total Number of Orders

Purchase Frequency (Times/Year)

Total Orders / Total Unique Customers

Average Customer Lifespan (Years)

How long a customer continues buying

Retention Rate (%)

Optional: For Profit-based LTV calculation

Profit Margin (%)

Optional: Calculates Net LTV

Enter metrics and click calculate to see results.

Customer Lifetime Value

$0.00

Customer Value (Yearly)

$0.00

Net LTV (Profit)

$0.00